Monday 22 February 2016

London Fashion Week: DHL Exported Presents Sid Neigum

Last night I was fortunate enough to attend my first LFW show ever (aah!). 

Canadian designer, Sid Neigum, made his debut at LFW 2016, show casing his fall/winter 2016 collection. Le Corbusier was the inspiration behind the collection, specifically his scholarly work, The Modulor (1954). 

"Mathematics hols both the absolute and the infinite, the understandable and the forever exclusive."

These words helped Neigum to define his underlying principles for the collection. Carefully calculating the bodily proportions to create a sleek, elegant and effortless collection of clothing in monochromatic colours. 

Neigum's conceptualistic style was developed after studying at the Fashion Institute of Technology in New York and interning at Yigal AzrouĆ«l. His work is based around the accuracy that mathematicians use, as well as modular origami. These attributes created a signature; maximal, yet minimal. 

Using Italian fabrics, Neigum brings his designs to life in Toronto, where he made his first debut at Toronto Fashion Week in 2011. Since then, he has gained a great amount of popularity along with being awarded the Toronto Fashion Incubator New Labels Award, the Mercedes Benz Start Up Award and the Swarovski award for emerging talent. 

Making his way across, Neigum was successful in giving London Fashion Week something to gaze upon. Presented in an exhibition manner, models stood on raised box platforms, posing at every camera in turn.

The designs sat effortlessly on their bodies with lines and curves accentuating various body parts. It is fair to say that the mathematic side was evident, with structured yet fluid pieces. The heavy black and grey elements were balanced out with rusty bronze elements, making the collection all the more gorgeous. 

The crowd pushed their way through to get a picture of each and every one of the models, just to savour the moment, whilst music blared from a corner in the room. Champagne flowed, chatter sounded and cameras flashed. What was a simple presentation became a gathering of fashion lovers,  with metaphorical heart eyes gazing upon Neigh's designs. 

I personally loved the collection. It's something right up my street, the colours, the structure, it's pretty perfect. It's also something my mum would love, I wish she was here to see it with me. It combined classic shapes with that which is current. With jumpsuit pieces, high-low skirts and capes, it's definitely in the now. 

You can see pictures of all the pieces below. All shot on an iPhone 6.



And here's 2 little pictures of me and what I wore for the night. I most certainly coincidently colour coordinated with the collection. 


Shirt: ASOS
Jeans: Elle Jeans
Shoes: Office
Bag: Gucci
Cape: Mango

Lots of love, 

Emily xx


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