Monday, 8 March 2021

Brand Spotlight: Sarala The Label

Outfit: Jumpsuits - Sarala The Label / Shoes: Charles & Keith and Dune London

 Happy International Women's Day my lovelies! Let's celebrate our power, our strength, our courage and our constant determination and stride into a better tomorrow. We are something else, aren't we ladies? 

Today I wanted to celebrate women by dedicating this post to a local independent Sri Lankan brand, Sarala The Label. Founded by the gorgeous Minaali, the brand was established last year and is "slow made fashion brand"; by that, Minaali says that her process of designing and creating is methodical and well thought-out. Pieces are made with the intention of being timeless and versatile, minimal and good quality. 

Sarala was born out of Minaali's desire to invest in high quality pieces that would create "an intentional wardrobe". Upon searching locally, finding pieces that aligned with her values on her budget, attempting to turn to ordering clothes but being discouraged by international shipping prices, Minaali found a gap in the market. The textile industry in Sri Lanka is a major market, as one of the highest exports from the nation, which makes sourcing material and creating pieces far easier. 

The brand works with 100% "earth-friendly, sustainable and long-lasting" linen and currently has three key pieces; the Sonnet co-ord, the Sol dress and the Oasis jumpsuit (pictured above on me). When it comes to new pieces, Minaali says she is in no rush to bring out pieces or planning collections because she's more focused on the importance of creating pieces, making them quality and paying for that quality in fabric and composition with all pieces being hand-sewn.

Taking inspiration from her mother's style, Minaali's intention is to make pieces that are season-less and fit anyone at any age or style. 

Minaali calls Sarala "a one woman show with a lot of support from the people in her life". Her small team includes her seamstress, Malkanthi, and her two employees, as well as Minaali's mother, Marina, uncle, Mario and even her tuk-tuk driver, Perera. This brand is homegrown and personal and embodies Minaali's philosophy of slow fashion with quality, lifestyle and aesthetics. 

"Sarala pieces are for life", Minaali tells me and this can be seen in their versatility and effortlessness. I was so grateful when Minaali asked me to be the first collaborator with her brand. I found Sarala and Minaali through a friend of a friend and it's not only opened my eyes to a beautiful brand but also to a lovely person! 

Above, I'm wearing the Oasis jumpsuit in black and terracotta. What I love about these jumpsuits is the adjustable tie waist with a paperbag frill detailing, the boat neck and subtle yet sexy side cutout detailing. This jumpsuit is so versatile; it can be worn with your favourite flat sandals for everyday, dressed up with heels for a dinner or even pair with a shirt underneath for a comfy, cool work look. The same can be said for the other pieces too and that shows Minaali's intention to create pieces that are made for forever. 

You can shop the brand through the brand's Instagram or via Local Forecast now. Follow Sarala for new updates because I know some new pieces are headed our way. 

I hope you enjoyed this post! Please do continue to support your girls, especially if they have businesses that need you during this time. Continue to spread love, be kind and fight the good fight. 

*This post is not sponsored or an advertorial. The pieces are a gift (black) & PR loan (terracotta)*

Sending you lots of love and hoping you're staying safe and well. 

Emily xx

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